Sleek blue lines punctuated by a globe define Professional Litho’s new website. This clean, simple, and sophisticated look symbolizes the core of this 35-year-old company, known for its service and excellence — and its modern vision.

Graphic designer Adam Craven and art director Maria Hosley designed the website. Hosley laid the foundations, choosing the globe and palette, using a mix of intuition and direction from creative manager Mike Goecke and owners Dave Lee, Craig Hanson, and Gary Larson.

Craven took this thread and pulled it through pages detailing our services and philosophy. Clients will find that Professional Litho’s core services and high standards remain. “I tried to emphasize the work we can do right up front — and how high quality it is,” Craven says.

It was also important to show how the company and its resources are evolving and adding new services, such as Sage. “I think the globe represents some of our new technologies,” Craven says, noting the many ways and places in which products such as Sage and Pro Image Center can be used.

The website redesign was a growth opportunity for Hosley and Craven — challenging them to use their design and planning skills in new ways, echoing the changes at Professional Litho and in the industry. Reinventing the site to showcase a blog and brand new technologies brings the present and future together.

Published: 11-16-2010